Extern Labs

  The question of how to calculate the ROI of a business application is always on every enterprise's mind. Do you also run a business? If so, then do you have information on how to calculate the ROI of a mobile app?  If not, then this blog is a must-read for you, and if you have knowledge about ROI for business applications, then also read this blog to not miss any extra information. We will give a detailed explanation of the strategies involved in improving the ROI of your business, along with all the calculations involved.  The initial obstacle to your business mobile app's success is gaining a large number of users. After all, we all need more potential customers and clients to download and run the application. And what after that? Applications are never built with the mentality of set-it-and-forget-it. Applications need to be optimized, marketed, and utilized to become successful. And if you succeed in boosting your app usage, the ROI (Return On Investment) of your bu...

Good afternoon! In today’s blog, we have picked the topic “Web apps vs. Cloud apps: Understanding the difference” for discussion.  Being in a web and software development company, I have seen people using the terms "web apps" and "cloud apps" as if they are similar. And this is something I can totally relate to because, initially, I was also confused between both types. After all, they are both web-based, i.e., both of them run on the web.  However, there are some crucial variance between web apps and cloud apps. One prime difference is that web apps rely on a browser to operate, while cloud-based applications do not. Thus, even if the line between web and cloud apps is blurred and they seem very much alike, they cannot be interchanged. Let’s see, why not? and understand the difference between web apps vs. cloud apps. Web Apps As the name goes, web apps are particularly designed to be used from a web portal. For the development of web-based applications, a blend of ...

Last week, the annual developer's conference was hosted by Google-the Google I/O 2022. In today’s blog, we will reveal everything important from the annual Google event-be it Android 13 or the forthcoming Pixel Watch. Google I/O is the annual conference held by the company for all developers. This year, Google I/O was hosted by the CEO, Sunder Pichai, in person for the first time in three years. During the Google I/O 2022 Keynote, Google gave us updates about its new version of the OS, Android 13. In a nutshell, Google announced the upcoming launch of the Pixel 6A phone, Pixel watch, Pixel Buds Pro earbuds, Pixel 7, and Pixel 7 Pro phones.  However, being a web and software development company, in this blog, we intend to focus on what’s new has been announced for all the Android developers in the Google I/O 2022 annual event.  Let’s discuss Google I/O 2022: What’s new for Android developers this year? Note: this article is not about the newly announced product/services in Goog...

In this technology-driven world, a huge number of audiences are shifting toward the digital platform. It sounds good that the world is moving digitally, a plus point for all digital marketing companies and businesses. But, every coin has two sides.  With the transfer of audiences onto digital platforms, the expectations of users rise, and thus the marketing technology gets more sophisticated. Along with this, the number of channels we want to reach keeps increasing. And for all these, the marketers are using the tried older ways of marketing which are certainly failing in current times. Being a part of the digital marketing team, I have been learning a lot about digital marketing. One new thing I have heard and learned about recently is “Agile marketing.” And so, we decided to write today’s blog on Agile marketing, its role in digital marketing, and some of the Agile marketing processes. Agile marketing is a marketing approach that utilizes the principles of agile methodologies tha...